Psychiatry UK
Psychiatry UK is the UK’s leading provider of digital psychiatry services, working both privately and with the NHS to support children, teenagers and adults with expert, patient-centred care. They provide specialist online medical services to patients with a wide range of mental health issues.
Objective
Users were struggling to progress through main user journeys on the website, resulting in high volumes of customer emails and phone calls. Additionally, the website is not catered for neurodivergent users, making their experience even harder.
Process
Research & Discovery
Stakeholder Alignment Workshops
Facilitated collaborative sessions with key stakeholders including CEO, CPO, Head of IT, CCO, Business Development, and Chief Medical Officer to define business objectives, identify current site limitations, and map customer needs. Synthesised findings into comprehensive documentation and presented findings to the wider team.
User Research & Insights
We conducted in-depth interviews with six participants (both new and existing customers) exploring their ADHD diagnosis journey, associated challenges, and experience discovering and navigating Psychiatry UK's services. From this, detailed transcript summaries and insights reports were created and shared with the internal team to inform design decisions.
Information Architecture & Design
Sitemap Restructuring
We developed a comprehensive site architecture mapping existing pages, content inventory, CTAs, and user pathways. This allowed us to identify opportunities to consolidate pages and create new pages to streamline user journeys and reduce navigation complexity.
Wireframe Development
A systematic design approach was used for this project, beginning with global component library, then progressing through individual low-fidelity wireframes across desktop, tablet, and mobile breakpoints. We implemented a phased review process where client feedback was given on initial wireframe sets while we developed the next set to ensure project momentum and iterative refinement.
Next Steps
This project is currently in progress. Internal stakeholders are reviewing all wireframe sets, providing feedback. During this, we designed UI concepts using the updated branding. These concepts will put forward to the client to review and choose which fits their business and brand best. An example of a UI concept mock up can be seen below.
